Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Production index

By Jh Published on .

The roller coaster ride continues. The Creativity Production Index (CPI) - the average number of spots produced by a sample of agency offices - declined for the second straight month, falling to a seven-month low of 9.8. Numbers from the Los Angeles Film Office confirm the downward trend. Commercials production days have declined there for four straight months, hovering just above 2001 stats. As usual, the CPI is following the ebb and flow of the economy, and the recent Wall Street beating hasn't helped. Fortunately, come fall, advertisers will have to fill all that network time with something.
Most Popular
In this article: