Production Index

By Jh Published on .

The Creativity Production Index (the average number of spots produced by a sample of agency offices) sagged in January, following a strong December, in which agencies and clients pulled together their pushes for the Super Bowl and the 2002 Winter Olympics. The January number, 10.7 - while just edging above the six-month average of 10.6 - was lower than the 12.7 figure posted a year ago, between the end of the SAG strike and the realization that the downturn was for real. No major closures since last month, however, and the Academy Awards are coming up, which could boost boards - unless agencies got all their work done in December. Ah well, car season's just around the corner.
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