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In addition to Ad Age, 1930 gave us an array of other brands and discoveries that remain vibrant. It's a remarkable year that can produce a leading marketing book, the Twinkie and the discovery of Pluto.

"American Gothic"

Grant Wood creates a painting that wins him quick acclaim. Wood was inspired by a farmhouse in Eldon, Iowa.

Birds Eye frozen vegetables

Clarence Birdseye founded his first frozen foods company in 1924, and via General Foods put his frozen vegetables on sale in 1930 in what's now called the "Springfield Experiment."


Chic Young's comic strip at first portrayed Blondie as a carefree flapper and Dagwood as the bumbling playboy son of a railway tycoon. But with America struggling through a more serious era, the couple married, had kids and made big sandwiches.

Cub Scouts

It was called Cubbing at first; the Boy Scouts of America changed the name to Cub Scouting in 1945.


Herman Fisher, Irving Price and Helen Schelle brought 16 wooden toys to the Toy Fair in New York as they formed Fisher-Price.


Henry Luce debuted a finance magazine amid the tatters of a crashed stock market. The undaunted editors said they were taking on "the greatest journalistic assignment in history." Today, Time Inc. says Fortune has a worldwide circulation of 1 million.

Hostess Twinkies

The snack started as sponge cakes with banana filling; the idea for the name came from a billboard advertising Twinkle Toe Shoes.

"The Maltese Falcon"

Former Pinkerton detective and adman Dashiell Hammett wrote the novel that set the standard for the hard-boiled private eye.

McCann Erickson

Harrison King McCann and Alfred W. Erickson merged their agencies into a $15 million shop.

Mott's apple sauce

Samuel R. Mott started his cider and vinegar business in the 1840s, but Duffy-Mott didn't add apple sauce to the Mott's line till 1930.


On Feb. 18, astronomer Clyde Tombaugh at the Lowell Observatory discovered the ninth planet.

Scotch tape

Legendary 3M engineer Richard Drew had already invented masking tape in 1925, but he went on to devise the first transparent adhesive tape five years later.

Sliced Wonder Bread

Continental Baking's automatically sliced bread had suspicious consumers wondering whether it was a ploy to make the bread go stale faster.

Snickers The candy bar is named after a horse that was owned by the Mars family.

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