CHRISTIAN LIU: "I tried to express the whole idea of the `Future of Advertising' with a little humor. It shows the search of new media in a fun way. Success will be based in new ways to communicate the brand and entertain people at the same time."
LEE JENNINGS: "You don't have to hit consumers hard and fast, but I do agree there is a short attention span. I know this is cliched, but the better your idea, the more entertaining your spot is, the longer you can hold somebody."