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VIDEO: About Digital

Building a Twitter Ad Agency for Entertainment Companies

Tweeting Star Carri Bugbee Explains Her 'Mad Men' Success

By Published on .

NEW YORK (AdAge.com) -- In the wake of her high-profile promotion of the AMC series "Mad Men" on Twitter, Carri Bugbee is building a Twitter-based ad agency for entertainment clients. In February, the first Knight Foundation-backed Shorty Awards honored Ms. Bugbee's "Mad Men" character tweets as the year's best Twitter advertising campaign. In this nine-minute video interview, she discusses the details of how she did it as well as how she's working to parlay that success into an expansion of her 15-year-old PR business.

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