Inside an Emerging Twitter-Based Media Company

NEW YORK (AdAge.com) -- February's Shorty Awards event, which honored the best creators of 26 categories of Twitter content, was just one part of Gregory Galant's strategy for building a Twitter-based media company. In this nine-minute "About Digital" video interview, the Brooklyn entrepreneur discusses his own Sawhorse Media as well as other companies that are actually generating revenue from Twitter-based marketing activities.

The Brooklyn-based Sawhorse Media has launched a series of web sites that aggregate Twitter content. For instance, one of them is MuckRack.com, which compiles the daily tweets of the country's top journalists. Another, Musebin.com, aggregates Twitter music reviews.