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How Marketers Get It Wrong With Mommy Bloggers

Aggravating and Alienating Those You Hope to Partner With

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NEW YORK (AdAge.com) -- In their mad rush to generate brand exposure across the blogosphere, many marketers and their agencies are actually aggravating and alienating the mommy bloggers they hope to partner with. That's according to Elisa Camahort Page, chief operating officer and co-founder of BlogHer. In this nine-minute video interview before she opens her organization's fifth national convention in Chicago this week, Ms. Camahort Page went through the most common faux pas committed by marketers and agencies. BlogHer is an online community and content hub that runs an ad-supported network of more than 2,500 female bloggers. It has become the de facto standard bearer for women bloggers nationwide.





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