The 2016 Summer Olympics are still a year away, but NBC Universal is already ramping up its marketing efforts for the games.
To celebrate the one-year mark leading up to the Olympics in Rio de Janeiro, Brazil, which will kick off on Aug. 5, 2016, NBCU is unveiling a swath of promotions across its TV networks and websites.
"This will be the most extensive one-year-out marketing effort ever for an Olympic Games," said John Miller, chief marketing officer, NBC Sports Group and chair, NBC Universal Marketing Council.
The media conglomerate gave a similar treatment, which it's dubbed "symphony," to the Sochi Winter Olympics.
Golf Channel will also be an integral part of the campaign with golf set to return to the Olympics for the first time next year. As such, NBCU has also created a 30-second golf-specific promo.
NBCU will also be using its digital sports websites to produce Olympic-themed editorial content. The company will send out email blasts alerting viewers of the one-year-out mark, "Today" will host a one-year-out celebration in Rockefeller Plaza and "NBC Nightly News with Lester Holt" will air a special report from Rio. The hashtag #RoadtoRio will be used to promote all of the content.
NBCU is rolling out the campaign just as reports surface that the waters where Olympians are set to compete are plagued with filth and present a serious health risk for the athletes and visitors. An NBCU spokesman declined to comment on how the reports could impact its marketing plans.