"It was a very conscious decision. But not for the reasons everyone thinks," says Eichenwald. "When you say, `It's an Enron book,' people say, `Oh, I know what that is.' What they are doing ... is they are marketing a nonfiction book the way they market a novel." (The cover blurb: "Behind thick corporate walls/In the shadows of Wall Street, along/The corridors of political power,/A scandal is brewing . . .") The point, he says, is that the story, not the subject, is what sells. "Barbarians at the Gate" succeeded not because "so many people wanted to read about RJR Nabisco. It was a hell of a read. That's how they marketed it." A rep for his publisher couldn't give sales specifics, but predicted a "healthy position" on best-seller lists. And anyway, says Eichenwald, "if anyone out there is really looking for the Enron book, I think they'll find it."