The Buzz

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If you didn't manage to catch the Live 8 concerts July 2, it wasn't for a lack of media outlets wanting you to know about it. The series of worldwide concerts, organized by former Boomtown Rat Bob Geldof, U2's Bono and "Four Weddings and a Funeral" screenwriter Richard Curtis, managed to get artists as diverse as Coldplay, Snoop Dogg, Maroon 5 and Stevie Wonder to agree to appear at the concerts that were held in cities such as London, Philadelphia, Tokyo, Paris, Berlin, Rome and Moscow.

And with that kind of broad appeal, it was easy to find media outlets that wanted to broadcast the concerts. XM Satellite Radio aired every performance of every concert on seven of its channels; AOL Music offered broadband video of the entire event as the exclusive online outlet for the performances; Reuters.com positioned itself as "the world's go-to site" for editorial coverage; Premiere Radio Networks was out peddling pop and rock-formatted versions to its affiliates; and MTV, VH1 and MTVU simulcast eight straight hours of coverage here in the U.S. and around the world.

Here's hoping the G8 got the word.

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