The Buzz

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The newest automotive showroom this fall is the network-TV slate, where Chevy and Nissan will be sharing not just advertising time, but programming time with the likes of Jay Leno and Marcia Cross.

General Motors Corp. has cut a deal for a "Watch and Win" promo with CBS, beginning Sept. 19, in which its Impala logo will be digitally inserted in programs including "CSI," "Yes, Dear," "How I Met Your Mother," "Threshold" and "NCIS." Eagle-eyed viewers spotting the logo inserted on coffee cups, toasters and the like can then go online for a chance to win a car.

Chevrolet is also making a big splash in late-night Sept. 22 on Jay Leno's "Tonight Show" on NBC, buying up all the ad time for its HHR utility wagon. Mr. Leno will air five taped segments around the HHR on the program.

Over at ABC, the "Desperate Housewives" will likely be motoring around Wisteria Lane in Nissans this season. There is talk of an integration deal with the automaker that will replace the Buicks they drove last year (the Maseratis remain). Nissan is the sponsor of the DVD release of the series this month and is set to reveal a much wider deal ahead of the new season. Switches will not be necessary for Mike, the "plumber" who already drove a full size Nissan pick-up or Edie Brit, who drove a Nissan Z roadster. Providing, of course, they can afford the gas.

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