Ms. Ray, cooking's latest multimedia personality and already a winning host of four Food Network shows, may annex still more public attention soon. Even Oprah Winfrey's Harpo Productions is getting on the Double R train, teaming with the Food Network to produce a pilot episode of a syndicated Rachael Ray program for distribution by King World.
The magazine print run, once planned for around 600,000, will now reach 850,000, with a circulation guaranteed to advertisers of 350,000. The first issue will include marketers such as Lee Jeans, L'Oreal, General Motors and Michelob.
RDA, having purchased the oh-so-democratic "Tastes of Home" titles, which act as a giant recipe swap for readers, seems to have made a shrewd choice in Ray. She's been vilified by foodies and professional chefs for her down-and-dirty approach to getting dinner on the table, but looking out at the heartland, its seems to the Buzz a lot more people just want to feed the kids and then go watch the Food Network than spend all night on a killer gourmet feast.