Event Details

Date:
Thursday, December 06, 2007 from 9:00AM to 6:00PM
Location:
The Westin Shanghai
Shanghai, China
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For Event Sponsorship opportunities, please contact Jackie Ghedine at jghedine@adage.com

2007 Ad Age China: Digital Marketing Conference

Presented by GroupM

Published on .

Advertising Age has carefully selected the best brand marketers to share their successes in cracking the code of marketing in China, as well as shepherding Chinese brands into the world marketplace. These global brand marketing leaders and China domestic brand experts will give you usable insights on building your brand's reputation, trust and sales in and out of China.

The conference will be presented in English and Mandarin Chinese.

AGENDA

9:00 a.m.
Welcome Remarks:
Scott Donaton, Publisher, Advertising Age
Irwin Gotlieb, Group M
Shi Xuezhi, Secretary General, China Advertising Association

9:20 a.m.
Morning Keynote: Deepak Advani, CMO & SVP E-Commerce, Lenovo Group

10:00 a.m.
China Media Landscape Overview
Ruth Stubbs, CEO, Interaction, Asia Pacific, Group M

10:20 a.m.
Panel: Branding in China's Mobile Universe
Moderator: Normandy Madden, Editor, AdAgeChina

Speakers:
Joshua Maa, CEO, Madhouse
David Turchetti, CEO, 21Communications
Dan Wong, VP-Multimedia Sales & Channel Management, China, Nokia

11:20 a.m.
Break

11:30 a.m.
Panel: The Olympics & China

Speakers:
Jochen Haase, Communications Director, China, Adidas
Paul Hu, Marketing Director, China, Volskwagen Group
Peter Tan, Marketing Director, Beijing Olympics Project, UPS
Michael Zhang, Managing Director, China, MediaCom


12:30 p.m.
Lunch

2:00 p.m.
One-on-One Interview
Jason Jiang, CEO, Focus Media
Shaun Rein, Managing Director, China Market Research Group
(INTERVIEWER)

2:30 p.m.
Case Study
Duane Kennedy, CEO, Dai-Biao

2:50 p.m.
Break

3:20 p.m.
Panel: Building Brands Online
Moderator: Laurel Wentz, International Editor, Advertising Age

Speakers:
Alfonso de Dios, Associate Director, Media, Greater China, P&G
P.T. Black, Partner, Jigsaw
Su Tong, CEO, Interaction, China, Group M
Lau Seng Yee, EVP, Tencent


4:20 p.m.
Harry Hui, CMO, Greater China, Beverages Business Unit, PepsiCo

4:40 p.m.
Afternoon Keynote: Victor Koo, CEO, Youku

5:20 p.m.
Closing Remarks: Scott Donaton, Publisher, Advertising Age

Cocktail reception to follow the conference, sponsored by Tencent
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