Event Details

Wednesday, March 21, 2007 from 8:00AM to 3:00PM
Skirball Center for the Performing Arts @ NYU
566 LaGuardia Place
New York, NY
(Google Map)
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For Event Sponsorship opportunities, please contact Jackie Ghedine at jghedine@adage.com

360 Media

New York, NY

Published on .

What Do Virgin, Naked and Playboy Have In Common?

It's not what you think. These companies are among the most savvy 360° marketers in the media business. Come learn the secrets of their success.


  • Terry Semel, CEO, Yahoo!, and other media titans share their secrets on how they have built such powerful brands
  • Case studies and audience work sessions mean you'll get real-world examples to take back and apply to your own media brand
  • It's terrific training for your sales and marketing team, teaching them how to get out of selling in terms of a magazine or newspaper, a tv network or website, and instead selling a brand that transcends platform



Terry Semel, Chairman and CEO, Yahoo!



8:00am Breakfast
9:00 Opening Remarks
9:10 Liquid Content
Renetta McCann, CEO, Starcom MediaVest Group
A look at media's future, where consumers will welcome interaction with the media and marketer brands that captivate them fluidly across a variety of sight-sound-and-motion contact points
10:00 Keynote Address
Terry Semel, Chairman and CEO, Yahoo!
How technology brands like Yahoo listened, learned and applied consumer understanding in order to succeed in the new attention economy
10:45 Coffee Break
11:00 And Now a Word From the C-Suite:
Learn from the Experts
Scott Donaton, Publisher, Advertising Age
Susan Lyne, President and CEO, Martha Stewart Living Omnimedia, Inc.
Christie Hefner, Chairman and CEO, Playboy Enterprises, Inc
Jack Griffin, President, Meredith Corporation Publishing Group
12:00pm Networking Lunch
1:00 Nora Ephron, Editor-at-Large, The Huffington Post
1:20 Moving Beyond the Traditional: Real Life Success Stories
Top media company executives discuss how they define themselves beyond the traditional media platforms.
Ann Marie Kerwin, Advertising Age
Judy Girard, President, HGTV
Robert F. Gregory, Group Publisher, Dennis Publishing, Inc.
Scot M. Safon, SVP-Marketing and Promotions, CNN Worldwide
2:20 Get to Know and Understand Your Consumers
Matt Creamer, Advertising Age
MT Carney, Founding Partner, Naked New York
Henry Jenkins, Director-Comparative Media Studies Program, MIT
Howard Handler, CMO, Virgin Mobile USA
3:00 Brand Workshop Session
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