Become a Social Media Marketing Maestro: Tips for Leading Your Orchestra through Active Listening & Engaging Content

Free Webcast, 1:00PM ET/10:00AM PT

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Social media has definite correlations with branding, messaging and engagement – which just happen to be three primary marketing domains. Although tenets and best practices are still being written for marketing in social media, a number of companies – including IBM and Zendesk – have pioneered this uncharted territory with much success, as well as a few lessons learned along the way.

Join PR Newswire & Ad Age for this FREE webinar as we engage IBM & Zendesk's marketing leaders in an insightful discussion on how they've utilized active listening techniques and brand-generated multimedia content to connect with social audiences, inform their marketing strategy and drive results.

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Tuesday, December 06, 2011
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