In five years, the Ad Age Digital Conference has grown into a marquee event in the marketing world, drawing more than 700 attendees over its two days. Our goal is to showcase the best and most interesting digital innovation, highlight how technology is changing consumer behavior, and highlight what's working for marketers, all while looking forward at how the landscape will continue to unfold. So much of the innovation in the digital world is going to be underwritten by advertisers; it's our goal to help connect those audiences and point the way toward success by bridging the gap between the marketing, media, creative, and technology communities.
Ad Age Digital 2011 speakers include:
- Google CMO, Lorraine Twohill
- Dell CMO, Karen Quintos
- Best Buy SVP-NA Marketing, Drew Panayiotu
- Twitter President of Revenue, Adam Bain
- RadioShack CMO, Lee Applbaum
- Foursquare CEO, Dennis Crowley
- Gilt Groupe CEO, Kevin Ryan
- Bump Technologies Co-Founder, Jake Mintz
- Clear Channel Media & Entertainment Chairman, Bob Pittman
- Union Square Ventures, VC, Brad Burnham
- P&G VP-eCommerce, Alex Tosolini
- President of Paramedia/Executive Producer of TMZ, Jim Paratore
- WB Television Group, SVP Digital, Brett Bouttier
- TMZ Host & Managing Editor, Harvey Levin
- Jumo CEO & Founder, Chris Hughes
- Activate Partner, Anil Dash
- Virgin America VP-Marketing, Porter Gale
- Chairman and CEO of SB Nation, Jim Bankoff
- Publisher, Newscorp. iPad Daily, Greg Clayman
- Extranormal CEO, Graham Sharpe
- CBS Interactive GM & SVP, Anthony Soohoo
- GetGlue Founder, Alex Iskold
- Showtime Digital Media & Marketing VP, Marcelo Guerra
- Zenith Optimedia SVP, Digital, John Nitti
- VEVO CEO, Rio Caraeff
Digital Conference themesMobile, social and post-digital innovation
It's not just about groundbreaking work with the emerging media and technology -- but what works and what doesn't? How does it all fit into the greater marketing and advertising picture?
Web video and the TV-internet collision
Facing the prospect of cord-cutting, networks and broadcasters are experimenting with Social TV and creating the new duel-screen experience.
Game mechanics and the game-ification of marketing and media
If Farmville has taught us anything - it's that we've only scratched the surface of this market. What can marketers learn from game mechanics and how can they benefit from in-game commerce and branding?
How do you develop, track, sell, and spread content across multiple media? Is there value in aggregation and filtration? Is the future ad-supported or Freemium? What would an ad-free internet even look like?
Social, Mobile, Personalized and Customized. It's WeCommerce vs. MeCommerce, as e-tailers and brands vie for the online shopping market's untapped potential.
As Madison Ave and Silicon Valley continue on their collision course, it's not a question as to whether or not the influx of new platforms and tools can be used by brands, rather, how. At Digital 2011, we seek to shed light on these platforms, how they work, and how they're best utilized.
Social media for social good
The potential for non nonprofits and would-be philanthropists has never been greater. But how can you use the social power of new technologies to generate passion and activism, instead of passive slacktivism?
For details and to register, head to the Ad Age Digital Conference site.