Apps For Brands

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In just a few years, mobile apps have changed our phones, how we use them, and, ultimately the brand landscape. But how best to accelerate marketers' legitimate involvement in such a direct, personal form of interaction with consumers?

Join Advertising Age and Appolicious for a half-day of panels and discussions with key marketers and developers behind some of the best brand-oriented apps to learn just how they found success, including:

• Efficiently developing and deploying quality, robust mobile applications
• Distributing and developing supporting marketing tie-ins for your apps
• Measuring your success and developing realistic yardsticks for adoption and usage patterns
• Packing value, be it utility or entertainment, into your app to outshine the competition
• Developing customer relationship management and utility concepts to fully engage an energized audience
• Leading customers along a trail of relevant applications and monetizing extended relationships

8:30 Networking Breakfast and Registration

9:05 Welcome Remarks

9:15 Keynote: The Future of Brands Lies in Apps. Now What?
Robert A. Bowman, President and Chief Executive Officer,

9:45 Case Study: Adam Taggart, Head of Americas Marketing/Product Marketing, Yahoo! Mobile

10:00 Panel: Branding An App: How can brands best benefit from apps, whether in retail, CRM, sales or experience? Finding your reason-to-be in the mobile space.
Moderator: Abbey Klaassen, Digital Editor, Advertising Age

Matt Bean, Articles Editor, Men's Health
Ryan Charles, Senior Product and Marketing Manager, Zagat Survey
Aileen Lee, Partner, Kleiner Perkins Caufield & Byers
Carl Minchew, Director of Product Development, Benjamin Moore & Co.

11:00 Networking Break, Sponsored by Yahoo! Mobile

11:15 Panel: Constructing An App: Building, producing and choosing the right platform for your app while thinking like a software developer.
Moderator: Allison Mooney, VP/Director of Trends and Insight, MobileBehavior

Matt Galligan, CEO and Co-Founder, CrashCorp
Doug Gottlieb, Vice President, Digital Products, Barnes &
J.B. Holston, CEO and President, NewsGator
Rei Inamoto, Chief Creative Officer, AKQA

12:00 Case Study: Tony Nethercutt, VP, Sales, AdMob

12:15 Panel: Marketing An App: How to drive adoption, integrate promotion and ensure your app rates against a flood of competition.
Moderator: Alan Warms, Founder and CEO, Appolicious Inc.

Ed Kaczmarek, Director of Innovation, New Services, Kraft Foods
Eric Litman, Chairman and CEO, Medialets
Jen McDonald, Digital Marketing Executive, Bank of America
Henry M. Vogel, President and CEO, Apptera

1:00 Closing Remarks

*Agenda and speakers subject to change

Presented By

Sponsored By

Questions? or 212.210.0155

For sponsorship opportunities please contact Jackie Ghedine at or 212.210.0725.

Event Details

Wednesday, September 23, 2009 from 8:30AM to 1:00PM
The Times Center
242 West 41st St
Hall - Lower Level
New York, NY
(Google Map)
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