Event Details

Date:
Wednesday, September 23, 2009 from 8:30AM to 1:00PM
Location:
The Times Center
242 West 41st St
Hall - Lower Level
New York, NY
(Google Map)
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Apps For Brands

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Missed Apps For Brands, or interested in a refresher and a chance to ask additional questions? Log on to our Apps For Brands webcast with the presenters on October 27!
Click here to register


In just a few years, mobile apps have changed our phones, how we use them, and, ultimately the brand landscape. But how best to accelerate marketers' legitimate involvement in such a direct, personal form of interaction with consumers?

Join Advertising Age and Appolicious for a half-day of panels and discussions with key marketers and developers behind some of the best brand-oriented apps to learn just how they found success, including:

Efficiently developing and deploying quality, robust mobile applications
Distributing and developing supporting marketing tie-ins for your apps
Measuring your success and developing realistic yardsticks for adoption and usage patterns
Packing value, be it utility or entertainment, into your app to outshine the competition
Developing customer relationship management and utility concepts to fully engage an energized audience
Leading customers along a trail of relevant applications and monetizing extended relationships

Agenda:*
8:30 Networking Breakfast and Registration

9:05 Welcome Remarks

9:15 Keynote: The Future of Brands Lies in Apps. Now What?
Robert A. Bowman, President and Chief Executive Officer, MLB.com

9:45 Case Study: Adam Taggart, Head of Americas Marketing/Product Marketing, Yahoo! Mobile

10:00 Panel: Branding An App: How can brands best benefit from apps, whether in retail, CRM, sales or experience? Finding your reason-to-be in the mobile space.
Moderator: Abbey Klaassen, Digital Editor, Advertising Age

Panelists:
Matt Bean, Articles Editor, Men's Health
Ryan Charles, Senior Product and Marketing Manager, Zagat Survey
Aileen Lee, Partner, Kleiner Perkins Caufield & Byers
Carl Minchew, Director of Product Development, Benjamin Moore & Co.

11:00 Networking Break, Sponsored by Yahoo! Mobile

11:15 Panel: Constructing An App: Building, producing and choosing the right platform for your app while thinking like a software developer.
Moderator: Allison Mooney, VP/Director of Trends and Insight, MobileBehavior

Panelists:
Matt Galligan, CEO and Co-Founder, CrashCorp
Doug Gottlieb, Vice President, Digital Products, Barnes & Noble.com
J.B. Holston, CEO and President, NewsGator
Rei Inamoto, Chief Creative Officer, AKQA

12:00 Case Study: Tony Nethercutt, VP, Sales, AdMob

12:15 Panel: Marketing An App: How to drive adoption, integrate promotion and ensure your app rates against a flood of competition.
Moderator: Alan Warms, Founder and CEO, Appolicious Inc.

Panelists:
Ed Kaczmarek, Director of Innovation, New Services, Kraft Foods
Eric Litman, Chairman and CEO, Medialets
Jen McDonald, Digital Marketing Executive, Bank of America
Henry M. Vogel, President and CEO, Apptera

1:00 Closing Remarks

*Agenda and speakers subject to change




Presented By











Sponsored By









Questions? aaevents@adage.com or 212.210.0155


For sponsorship opportunities please contact Jackie Ghedine at jghedine@adage.com or 212.210.0725.

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