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Event Details

Thursday, February 09, 2012
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DG Free Webcast: Increasing TV Advertising Impact in a High Definition World

2:00PM ET / 11:00AM PT

Published on .

DG, working with Kantar Media Audiences, conducted a major research study to determine if High Definition commercials have higher audience retention (ie: less tuneaway) than Standard Definition commercials.

This webinar reports those results and ultimately shows the significant improvement in regards to tuneaway that HD has over SD commercials/content.

Register now!
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