Event Details

Date:
Wednesday, September 24, 2008 from 8:30AM to 10:30AM
Location:
The Paley Center for Media
25 West 52nd Street
New York, NY
(Google Map)
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For Event Sponsorship opportunities, please contact Jackie Ghedine at jghedine@adage.com

Digital Bites Breakfast - Search Marketing + Optimization (an official Advertising Week Event)

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Online registration for this event is now closed. Tickets will be available for sale at the registration desk at the Paley Center for Media tomorrow for $125 starting at 8:30am.

If a search results page is the ultimate arbiter of public opinion and conversation, where do you rank? And are you doing all you can to ensure you're in the conversation through smart, carefully planned search tactics?

Join search marketers, agencies and engine execs for breakfast and discussion on how Web 2.0 tactics influence a brand's search presence, how to deal with big partnerships among search engines and what the developments in global search and other auction-based media could mean to the future of the marketing landscape.

Agenda*:
8:30am Networking Breakfast & Registration

9:15 Case Study - Microsoft: Building Brand Equity Through Search Engine Marketing
Mark Grote, Senior Search Advertising Manager, Corporate Marketing, Microsoft and Peter Hershberg, Managing Partner, Reprise Media

9:45 Panel Discussion - Key Challenges and Opportunities in the Search Space
Moderator: James Lamberti, Senior Vice President, West Coast, comScore

Panelists:
Ron Belanger, VP of Agency Development, Yahoo!
Jeff Glueck, Chief Marketing Officer, Travelocity
Curt Hecht, President, VivaKi Nerve Center


*Agenda and speakers subject to change

QUESTIONS?
Call: 212-210-0155
Email: aaevents@adage.com

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