If a search results page is the ultimate arbiter of public opinion and conversation, where do you rank? And are you doing all you can to ensure you're in the conversation through smart, carefully planned search tactics?
Join search marketers, agencies and engine execs for breakfast and discussion on how Web 2.0 tactics influence a brand's search presence, how to deal with big partnerships among search engines and what the developments in global search and other auction-based media could mean to the future of the marketing landscape.
8:30am Networking Breakfast & Registration
9:15 Case Study - Microsoft: Building Brand Equity Through Search Engine Marketing
Mark Grote, Senior Search Advertising Manager, Corporate Marketing, Microsoft and Peter Hershberg, Managing Partner, Reprise Media
9:45 Panel Discussion - Key Challenges and Opportunities in the Search Space
Moderator: James Lamberti, Senior Vice President, West Coast, comScore
• Ron Belanger, VP of Agency Development, Yahoo!
• Jeff Glueck, Chief Marketing Officer, Travelocity
• Curt Hecht, President, VivaKi Nerve Center
*Agenda and speakers subject to change