Event Details

Tuesday, March 06, 2007 from 9:00AM to 2:30PM
The Roosevelt Hotel
45 East 45th Street
New York, NY
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For Event Sponsorship opportunities, please contact Jackie Ghedine at jghedine@adage.com

The Digital Marketing Conference

New York, NY

Published on .

As the digital revolution continues to rage on, the range of options available to marketers is expanding so quickly that what's hot today is often yesterday's news. Ad Age's Digital Marketing Conference brings this technology down-to-earth with real world case studies and compelling dialogues between prestigious speakers and panelists who are the thought-leaders in the field of digital marketing.


  • Babs Rangaiah, Director, Media & Entertainment, Unilever USA
  • Stefan Olander, Global Director-Digital Media, Nike

  • Mike Chapman, Editorial Director, eMarketer
  • Manning Field, SVP, Branding & Advertising, Chase Card Services
  • Matt Freeman, CEO, Tribal DDB
  • Jeffrey Glueck, CMO, Travelocity
  • Curt Hecht, EVP, Chief Digital Officer, GM Planworks
  • Laura Lang, President, Digitas
  • Nick Law, North American Chief Creative Officer, R/GA
  • Mike Murphy, Chief Revenue Officer, Facebook
  • Steve Rubel, SVP, Edelman me2revolution and Columnist, Ad Age Digital
  • Lori Schwartz, SVP, Director of Emerging Media, Interpublic Emerging Media Lab
  • Shane Steele, Director-Emerging Media & Online Advertising, Coca-Cola
  • Liz Vanzura, Global Marketing Director, Cadillac
  • David Verklin, CEO, Carat Americas and Chairman, Carat Asia Pacific
  • Mike Vorhaus, SVP/Managing Director, Frank N. Magid Associates and Columnist, Ad Age Digital


9:00am Morning Keynote Address
9:30 I Know I Need to be Digital... Now What?
A Socratic debate of the industries leading minds over the essential components of a digital marketing plan – and how it fits into the overall mix
11:00 Break
11:15 Rapid-Fire: Best Work in the Digital Space
Marketers showcase their efforts and explain what works...and why
12:30pm Networking Lunch
1:30 Afternoon Keynote Address
2:00 This Year's Frontiers
Future-casters talk about the digital trends set to become realities in 2007
Diane Hessan, President and CEO, Communispace
2:30 How We Use It
Eight consumers of different ages talk about their use of digital technologies
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