Online registration for this event will close on Monday, June 9th at 12pm EST. Tickets will be available at the door for $425 each.
Practical, easy-to-apply strategies on how to grow your business greener — and then communicate that message to your consumers.
If you want to make your business more environmentally friendly, or learn to work with brands already walking-the-walk, The Green Conference is for you — a one-day event that moves beyond wishful thinking or greenwashing and addresses today's sustainability issues in both pragmatic and profitable ways.
The Green Conference kicks off with two keynote speakers. First attendees will hear from Peter Seligmann, Chairman of Conservation International and one of the world's leading authorities on preservation of the planet, then Mary Dillon, Executive Vice President and Global Chief Marketing Officer of McDonald's, will take the podium to talk about the efforts that McD's has made to become a better environmental citizen.
Other confirmed brands who'll share their insights and case studies include Fairmont Hotels, Enterprise Rent-A-Car, Patagonia, Green Mountain Coffee, Burt's Bees and Annie's. They'll not only share the steps they took to make their businesses more environmentally friendly (and profitable), but also tackle issues like best communication practices and transparency in the face of green scrutiny.
Other speakers include respected green author Jacquelyn Ottman on opportunities for innovation in green marketing; Jennifer Boulden from Ideal Bite on her tips for being green; the Federal Trade Commission's James Kohm, on what you need to know about the FTC's updated Green Guides; and Neil Braun from GreenLife on tools to reduce your carbon footprint.
8:30am Networking Breakfast and Registration
Meet and greet animal ambassadors! Click here to find out more information on the animals.
9:20 Keynote Presentation: Why we are here
Peter Seligmann, Chairman of the Board and CEO, Conservation International
9:40 Keynote Presentation: How leadership empowers future generations
Mary Dillon, EVP and Global Chief Marketing Officer, McDonald's
10:00 Keynote Q&A
Jonah Bloom, Editor, Advertising Age
10:20 Green Short: Tips on how to be green
Jennifer Boulden, SVP and Co-Founder, Ideal Bite
10:30 Eileen O'Neill, President and General Manager, Planet Green Network
10:35 What can agencies and media companies contribute to the green movement
Moderator: Matt Creamer, Editor-at-Large, Advertising Age
• Laura Bowling, Senior Vice President, Strategic Marketing & Global Communications, Conservation International
• Don Carli, Senior Research Fellow, Institute for Sustainable Communication
• Hugh Hough, President, Green Team
• Mike Hughes, President and Creative Director The Martin Agency
• Lauren Zalaznick, President, NBC Universal Women and Lifestyle Entertainment Networks and Chair, NBC Universal's Green Council
11:15 Networking Break, sponsored by United States Postal Service
11:35 Green Marketing as an Opportunity for Innovation: expert author and consultant highlights trends and how marketers are reacting
Jacquelyn Ottman, President, J. Ottman Consulting
11:55 Green Short: A Case Study from Annie's
Sarah Bird, VP of Marketing, Annie's, Inc.
12:05pm What you need to know about the FTC's plans to update its Green Guides
James Kohm, Associate Director for the Enforcement Division, Federal Trade Commission's Bureau of Consumer Protection
12:30 Networking Lunch
1:30 Green Short: A Case Study from Burt's Bees
Mike Indursky, Chief Marketing and Strategic Officer, Burt's Bees
1:40 Green Marketers Panel Discussion: Marketers who are walking the walk
Moderator: Natalie Zmuda, Reporter, Advertising Age
• Patrick T. Farrell, Vice President, Corporate Responsibility and Communications, Enterprise Rent-A-Car
• Lori Holland, Director of Public Relations, Fairmont Hotels & Resorts
• T.J. Whalen, VP of Marketing, Green Mountain Coffee
2:20 How to reduce your carbon footprint and build your brand
Neil Braun, Chairman and CEO, GreenLife
2:30 How to Be a Truly Green Brand: transparency in the face of green scrutiny
Bill Boland, Creative Director, Patagonia
3pm Conference Concludes
*Agenda and speakers subject to change
Click here for coverage of the 2007 Green Conference.
Click here for speakers and agenda for the 2007 Green Conference.
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