Hear from Toyota, HP, Timberland, Ben & Jerry's AND MORE!
The Green Conference will celebrate marketers who are doing the best job of integrating environmental sustainability into their brand DNA. The awards will be given to the people/companies making those measurable changes in an effort to better the environment. These "Eco-marketing Honorees" and other top marketers, will participate in discussions and case studies.Featuring Live Earth Founder, Emmy Award-Winner Kevin Wall and Ad Age's Eco-Marketing Award Winners
AGENDA
| 8:00am | Breakfast & Registration |
|---|---|
| 9:00 | Welcome Remarks |
| 9:10 | Mike Lawrence, EVP, Corporate Responsibility & Crisis/Issues Management, Cone |
| 9:25 | Josh Bernstein, Explorer, Author and Wilderness Educator, Discovery Channel |
| 9:45 | Break |
| 10:00 | Jane Root, President and General Manager, Discovery Channel & Science Channel |
| 10:05 | Eco-Marketing Honoree Presentation / Panel Discussion Moderator Jonah Bloom, Editor, Advertising Age Panelists Rob Michalak, Director of Social Mission & Public Elations, Ben & Jerry's Mark Norman, CEO, Flexcar David Perry, Senior Vice President, Mountain Division, Aspen Skiing Company Marjorie Schussel, National Manager, Corporate Communications, Toyota Motor North America Susanne Sonderhoff, Marketing Manager for Corporate, Social and Environmental Responsibility, HP Carol Yang, VP, Corporate Marketing, Timberland |
| 11:15 | One-on-One Keynote Discussion Kevin Wall, Founder, Live Earth and Abbey Klaassen, Editor, Ad Age Digital |
| 12:00pm | Event Concludes *To-Go Lunches will be provided courtesy of body+soul |
