Event Details

Date:
Wednesday, February 07, 2007 from 8:00AM to 2:00PM
Location:
Beverly Hills Hotel
Beverly Hills, CA
Bookmark Event:
Google Calendar
iCal

Madison+Vine 2007

Published on .

Join innovative marketers, media executives and top producers for a provocative exploration into the future of branded entertainment.

AGENDA

8:00 am Networking Breakfast

9:00 Opening Remarks

9:15 Scott Donaton, Associate Publisher, The Ad Age Group
Five years ago, Scott Donaton launched Madison & Vine. Now the man who wrote the book on marketing through branded entertainment discusses where we've been, where we are and where we need to go.

9:30 Panel Discussion: Content Is King
Panelists:
Mark Andeer, VP-Brand Strategy, OfficeMax
Myles Romero, Global Brand Entertainment Director, Ford Motor Company
Bill Hilary, President, Magna Global Entertainment
Rich Rosenthal, SVP, Creative Affairs, Studio 2.0

Moderator:
Jonah Bloom, Editor, Advertising Age


10:15 Panel Discussion: Does It Measure Up?
Panelists:
Tracy Schoenadel, Executive Director, ESPN Sports Poll and Vice President of TNS Intersearch
Patrick Quinn, President/CEO, PQ Media LLC
Hamet Watt, CEO, nextmedium
Annie Touliatos, Director, Product Development & Marketing, Nielsen Media Research
Alan Gould, Co-CEO, IAG Research

Moderator:
Marc Graser, Editor, Madison+Vine


11:00 "Biggest Loser" – Anatomy of The Deal
Panelists:
Mark Koops, Executive Producer, "The Biggest Loser"
Bob Harper, Trainer, "The Biggest Loser"
Brad Fogel, CMO, 24 Hour Fitness

Moderator:
Terry Stanley, LA Bureau Chief, Advertising Age


11:30 Networking Break


12:00 am Performance by Perry Farrell's Satellite Party
Followed by a Q&A with Perry Farrell & Terry Stanley


12:30 Lunch with Keynote Presentation
Mark-Hans Richer, Director of Marketing, General Motors Corp.'s Pontiac
Most Popular