Event Details

Date:
Wednesday, May 09, 2007 from 8:00AM to 11:30AM
Location:
AMC Century City 15
10250 Santa Monica Blvd.
Los Angeles, CA
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For Event Sponsorship opportunities, please contact Jackie Ghedine at jghedine@adage.com

Marquee Marketing at the Movies CA

Los Angeles, CA

Published on .

Cast your brand as a star!

Advertising Age and the Cinema Advertising Council have joined forces to produce a one-of-a-kind conference on leveraging the cinema experience. On-screen ads, lobby promotions and sampling have taken movie-going to a whole new level, from pure entertainment to a highly desirable platform for a vast array of advertisers. Take advantage of all that cinema advertising has to offer.

CINEMA HOT TOPICS...

2007 Arbitron Cinema Advertising Study
State of the Movie Biz: An Insider's Perspective
360° Marketing Experience - Case Study Discussion
2006 CAC Creative Excellence Awards Presentation
(New York event only)


WHO SHOULD ATTEND

CEOs, CMOs, Marketing Management and Agency Executives

KEYNOTE

Adam Fogelson, President, Universal Pictures Marketing

Speakers include...

  • Scott Donaton, Publisher, Advertising Age
  • Cliff Marks, President of Sales, CMO, National CineMedia
  • Matthew Kearney, President and CEO, Screenvision
  • Nick Chavez, Marketing Director – Corporate Brand Marketing, Yahoo!
  • Robert Martin, VP – Local Media Director, Universal McCann
  • John Rood, SVP – Brand Marketing, ABC Family

AGENDA

8:00am Registration & Breakfast
8:30 Opening Remarks
8:45 Award Presentations
9:15 State of the Movie Biz: An Insider's Perspective
10:00 2007 Arbitron Cinema Advertising Study
10:20 Popcorn Break
10:45 360° Marketing Experience – Case Study Discussion
11:30 Keynote Address


Advertising Age and the Cinema Advertising Council have joined forces to produce a one-of-a-kind conference on leveraging the cinema experience. On-screen ads, lobby promotions and sampling have taken movie-going to a whole new level, from pure entertainment to a highly desirable platform for a vast array of advertisers. Take advantage of all that cinema advertising has to offer.
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