Event Details

Tuesday, April 24, 2007 from 8:00AM to 11:30AM
AMC Loews 34th Street
312 West 34th Street
New York, NY
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For Event Sponsorship opportunities, please contact Jackie Ghedine at jghedine@adage.com

Marquee Marketing at the Movies NY

New York, NY

Published on .

Cast your brand as a star!

Advertising Age and the Cinema Advertising Council have joined forces to produce a one-of-a-kind conference on leveraging the cinema experience. On-screen ads, lobby promotions and sampling have taken movie-going to a whole new level, from pure entertainment to a highly desirable platform for a vast array of advertisers. Take advantage of all that cinema advertising has to offer.


2007 Arbitron Cinema Advertising Study
State of the Movie Biz: An Insider's Perspective
360° Marketing Experience - Case Study Discussion
2006 CAC Creative Excellence Awards Presentation
(New York event only)


CEOs, CMOs, Marketing Management and Agency Executives


David Verklin, CEO, Carat Americas and Chairman, Carat Asia Pacific

Speakers include...

  • Scott Donaton, Publisher, Advertising Age
  • Cliff Marks, President of Sales, CMO, National CineMedia
  • Richard Anderson, SVP-Group Marketing Director, Universal McCann
  • Matthew Kearney, President and CEO, Screenvision
  • Greg Castronuovo, VP – Group Account Director, Initiative Media
  • John Harrobin, VP – Advertising, Verizon Wireless
  • Mike Mohamed, SVP, Marketing, The History Channel


8:00am Registration & Breakfast
8:30 Opening Remarks
8:45 Award Presentations
9:15 State of the Movie Biz: An Insider's Perspective
10:00 2007 Arbitron Cinema Advertising Study
10:20 Popcorn Break
10:45 360° Marketing Experience – Case Study Discussion
11:30 Keynote Address
*times and speakers subject to change
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