Social media marketing has revolutionized the way brands and consumers understand each other. Where paid and owned media were the main areas of expertise for the world's marketers, the introduction of earned media and its influence on the attitudes and buying behaviors of consumers has largely thrown brands for a loop.
Join the experts at Wildfire, together with the master social brand managers behind Whole Foods and Mountain Dew, and get answers to these important questions:
- How can word-of -mouth recommendations be bolstered?
- What are some ways that a brand can influence a user to share a story with its
- How may a brand maximize earned media with social marketing?