Consumers who are engaging with Facebook, and other platforms on their mobile devices, interact with it far differently than they do on their desktop machines. In this presentation, Vitrue's Max Clark will explore how mobile users are engaging with social networks, particularly Facebook, pulling from an analysis of social engagement of mobile Facebook users and brand pages.
The session will answer some of the key mobile social questions that leading brands and marketers around the world are asking, including: Does page size matter? What type of post performs best? And, what days and times work best? Additionally, Clark will preview some of Facebook's new developer initiatives that are giving marketers the ability to create an optimized, seamless Facebook mobile experience.