Super Bowl Special Report

ADVERTISING AT THE SUPER BOWL: THE FULL COVERAGE

2006 News, Ad Prices, Historical Statistics and Spots

Published on .



Bob Garfield Reviews the Super Bowl Ads
THE BEST AND THE WORST ADS OF THE BOWL
Plus, Watch the Garfield Post-Game Video Interview

NEWS STORIES
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02.15.2006
SUPER BOWL FEMALE ADS: NICE TRY BUT NO CIGAR

Most Spots Were Off the Mark in Humor and Charm
02.14.2006
SUPER BOWL SPOTS LOSE THEIR LUSTER

ABC Claims Victory, but Discounts Ran up to 40%
02.08.2006
'MONK-E-MAIL' BUILDS PRE-BOWL BUZZ

How CareerBuilder.com Used the Web to Lead Into Its Super Bowl Ad Buy
02.06.2006
RATINGS FOR SUPER BOWL XL TOP LAST YEAR

Almost 91 Million Tune in, and 'Grey's Anatomy' Gets Friendly Lift
02.06.2006
SUPER BOWL AD VICTORY NOT AS CLEAR AS PITTSBURGH'S

What Everyone Is Talking About Today
02.06.2006
THE SUPER BOWL PARTY REPORT

Our Correspondent Tried His Best to Hit Them All
02.03.2006
BOB GARFIELD SLAMS ROLLING STONES AS SUPER BOWL ACT

Watch The Original Ad Age Online Video Feature
02.03.2006
ROLLING STONES AS SUPER BOWL MEGA-BRAND

Rich Thomaselli Meets Mick Jagger, Marketing Genius
02.03.2006
SUPER BOWL SPOTS, AS USUAL, CAN STILL BE HAD

Last-Minute Deals Have Long Been a Tradition on Game Day
02.03.2006
NEWELL RUBBERMAID SCORES LAST-MINUTE BOWL AD

Third-Quarter Ad Will Promote Sharpie Markers
02.03.2006
THE LONG TAIL OF SUPER BOWL ADS

What Everyone Is Talking About Today
02.03.2006
GODADDY BUYS SECOND SUPER BOWL SPOT

Supposed Battle with ABC Censors Garners Publicity
02.03.2006
ALASKA AIRLINES FORGOS SUPER BOWL SPOT FOR LOCAL PRINT BUY

Longtime Seahawks Supporter Goes for 'Interactive' Ad to Honor Fans
02.02.2006
SEARCHING THE SUPER BOWL FOR NEXT BIG ENDORSEMENT STAR

Few This Year Have Charisma to Carry National Ad Campaign
02.02.2006
DETROIT BLITZED BY SUPER BOWL 'ADVERTISING ZONES'

Rich Thomaselli Reports From Motor City
02.01.2006
ANHEUSER-BUSCH SUPER BOWL SPOT GOES TO BEER LOBBYING

Marketer Bequeaths 30-Second Commercial to Beer Institute
02.01.2006
TRUCKERS DEMAND WITHDRAWAL OF COKE SUPER BOWL AD

Full Throttle Spot Viewed as Insult to Major Energy Drink Demographic
02.01.2006
MARKETERS GET THEIR SUPER BOWL PARTY ON IN MOTOWN

From Playboy to The Learning Channel, a Shindig Trumps a Big-Game Spot
02.01.2006
CAN DETROIT HACK IT AS A SUPER BOWL ADVERTISERS' TOWN?

Rich Thomaselli Reports from the Motor City
01.31.2006
FULL THROTTLE AD POKES FUN AT RED BULL

Coke's Monster Truck Super Bowl Spot Makes Size An Issue
01.31.2006
NFL NETWORK GIVES SUPER BOWLS ADS MULTIMEDIA DISTRIBUTION

Viewers Can See Just the Spots on Web, Cellphones and VOD
01.31.2006
SUPER BOWL ADVERTISERS FINALLY NOTICE WOMEN

Anheuser-Busch Eyes Female Beer Drinkers; Unilever Runs 'Real Beauty' Spots
01.25.2006
DISNEY TWEAKS TRADITIONAL POST-SUPER BOWL TV SPOT

Will Offer Sneak Peek of 'I'm Going to Disney World!' Player After Game
01.23.2006
DOES IT MATTER IF IT'S NOT SUCH A SUPER DUPER BOWL?

Boring Teams and Senior-Citizen Rock Act
xxx 01.19.2006
TOYOTA TO USE AD FROM HISPANIC AGENCY FOR SUPER BOWL

Conill Gets the Nod for Camry Spot as Saatchi Stays on the Sideline
xxx 01.18.2006
CADILLAC DROPS LED ZEPPELIN FOR SUPER BOWL AD

Fashion Show Spot Is Complete Departure From 'Break Through' Theme
xxx 12.29.2005
GM WRAPS HEADQUARTERS IN SUPER BOWL PROMOTIONS

20-Story-High Vinyl Signage Hypes Automaker's Game Sponsorship
xxx 12.21.2005
GILLETTE TO LAUNCH FUSION SHAVER WITH SUPER BOWL AD

Effort Kicks Off Brand's Biggest-Ever Launch
xxx 12.15.2005
SPORTS GLUT IN FIRST QUARTER GIVES SUPER BOWL COMPETITION

NFL, Winter Olympics, Bowl Games Add Up to Lots of TV Inventory
xxx 12.09.2005
WHY THE SUPER BOWL STILL MATTERS AS AN AD VEHICLE

And Right and Wrong Ways to Use it, According to OMD's Mark Stewart
xxx 11.29.2005
ROLLING STONES NAMED AS SUPER BOWL HALFTIME ACT

Sprint to Sponsor the Show
xxx 10.10.2005
NFL TO ASSEMBLE SUPER BOWL TV SPOTS AS VOD OFFERING

Will Be Available Immediately After the Game
xxx 09.09.2005
GILLETTE READIES NEW RAZOR SYSTEM; SEES SUPER BOWL INTRODUCTION

Four-Bladed Unit Targets Rival Schick Quattro


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..........> 2005
..........> 2004
..........> 2003
..........> 2002

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