NEW YORK (AdAge.com) -- Apple's ad campaign introducing the iPad, and then relentlessly flogging it, proved to be one of the most effective in magazines last year, along with work from marketers including Amazon Kindle, Latisse eyelash thickener, "The Pacific" on HBO, Fresh Step Scoopable Cat Litter and Bulgari jewelry.
The 2010 victors in each consumer category, from consumer electronics to packaged foods, emerged from research by Affinity's Vista, one of the industry services that Time Inc. and the Starcom MediaVest Group said last year they'd use to underpin the ad performance guarantees they were developing.
Vista fields online studies to measure every ad in every issue of the biggest consumer magazines, gauging them for ad recall, brand association and actions that readers take as a result. The campaigns, which needed at least five measured occurrences to be considered in this ranking, then got 'effectiveness' scores comprising recall, brand association and action taken -- with more emphasis on recall and action.
Not every campaign here is the most groundbreaking, perhaps, but maybe not every effective campaign should break ground. Tell us what you think below the slideshow.
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