Ad Age Outlook Episode 10: The Consumer Issue

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With the focus on technology and social media and regulations and procurement, sometimes marketers forget the very thing they're trying to target : the consumer. What do consumers look like in 2010? What will they look like going forward? Judy Pollack, Natalie Zmuda and Matt Carmichael join host Bob Knorpp to talk about general trends with a focus on mom's and the affluent.

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