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Ad Age Outlook Episode 14: The Return of the Christmas Creep

Published on .

You're a green one, Mr. Creep. Every year, it seems, Christmas (or, if your prefer, Holiday) marketing comes earlier and earlier. Signs of the Christmas Creep were seen before Halloween this year. But is there method to this madness? Some retailers, including Best Buy, say absolutely. Natalie Zmuda fills in host Bob Knorpp on this year's holiday landscape. Also on hand are Mike Bush, talking about PR-industry growth as FoxConn and other foreign manufacturers struggle to make sense of American markets, and Jack Neff, who sees evidence that the bloom may be off the "going green" marketing angle.



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