Big In Print
Ad Age Outlook Episode 15: America's Hottest Brands
What makes a brand hot, you wonder? Aris Georgiadis dishes with host Bob Knorpp on some of the brands that make up Ad Age's annual list of brand sizzle. Also on hand, Nat Ives talks about whether the move by former New York schools Chancellor Joel Klein to News Corp. means Rupert Murdoch will be teaching your children. And Rupal Parekh breaks down Kraft's seismic shop shift, as the food giant breaks decades-long relationships with its agencies.
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