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Ad Age Outlook Episode 19: Groupon's Growth, Call Centers and The Book of Tens

Published on .

So what was Groupon thinking when it turned down a massive offer from Google? Where does it see its future growth and how is it realizing that goal? Also up for discussion this week is the shift of call centers from an efficient way to solve a consumer's problem and get him off the phone, to a revenue-generating center designed to make consumers happy and possibly upsell them on service. And, finally, we talk the annual Book of Tens issue. Managing Editor Ken Wheaton and agency reporters Michael Bush and Kunur Patel join host Bob Knorpp for this week's show.



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