Ad Age Outlook Episode 3: The Cola Wars Continue

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This Week: PepsiCo tries try again with its diet soda PepsiMax. After multiple branding shifts, the diet soda still hasn't resonated with its target audience: men. Now Pepsi's pulling out the stops and pitting PepsiMax directly against Coke Zero in new spots. Abbey Klaassen, Natalie Zmuda and Ken Wheaton join host Bob Knorpp to discuss diet soda for men, what upcoming FTC marketing could mean for green-marketing claims and, finally, what--if anything--Facebook Places will mean for marketers.

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