Ad Age Outlook Episode 4: The Incredible, Inedible Egg Fiasco

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This week: Nearly half a billion eggs have been recalled to date because of potential Salmonella poisoning, but have consumers seen so many recalls this year that they're starting to tune out such messages. Rupal Parekh, Brian Steinberg and Michael Learmonth join host Bob Knorrp to discuss recall fatigue, the brand value of "Jersey Shore" and what Google's latest moves say about its view of Facebook.

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