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Ad Age Outlook Episode 6: Google's Instant Gratification

Published on .

This week: Google unveiled Google Instant, which draws up pages of search results even as you type. But what does that mean for consumers? What does it mean for marketers? What does it mean for SEO consultants? Michael Learmonth, Jack Neff and Nat Ives join Bob Knorpp to figure that out, see who's dancing in the aisle as Walmart's Project Impact fizzles away and discuss 10-minute commercial pods sneaking into half-hour shows.



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