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Ad Age Outlook Episode 7: A Creative Exodus?

Published on .

This week: Can big agencies continue to keep their most brilliant minds? High-profile folks such as Gerry Graf and Ty Montague and Rosemarie Ryan are off for smaller, independent pastures, while Alex Bogusky is just off. Is it simply part of the cycle of agency life or has the job--as defined by big shops--just lost its appeal? Matt Creamer, Natalie Zmuda and Sheila Dougherty join Bob Knorpp to discuss whether there's any fun left in the gig. They'll also talk about Starbucks' foray into flavored beans and try to figure out why, in an increasingly large nation, so few marketers seem to be tapping into business opportunities presented by a bigger demographic.

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