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Meet the New Holding Company, Same as the Old: Ad Age Outlook Episode 32

Also: Aflac's Hunts for a Quack, and Facebook's Real-Time Ads

Published on .

Agency Editor Rupal Parekh talks to host Bob Knorpp about the new breed of holding companies to wander out into the agency landscape. Are they actually all that different from the previous generation? Maureen Morrison chats about duck season for Aflac, as it moves quickly to find a voice to replace Gilbert Gottfriend. And Digital Editor Michael Learmonth wonders if Facebook, one of the greatest consumer treasure troves ever, provides a boon to marketers as it tries out real-time advertising.



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