When Did 'Agency' Become a Bad Word? Ad Age Outlook Episode 35

Talking About the Agency Issue

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Some shops try to avoid the "a" word at all costs. Is it smart business or simple self-loathing? Editor at Large Matt Creamer talks about those businesses out there that made ads and offer marketing services but refuse to call themselves agencies. Agency Reporter Kunur Patel is also on hand to talk about how more and more of these agencies, by broadening their offerings, may be confusing marketers. And Agency Editor Rupal Parekh talks to host Bob Knorpp about the state of agency nation as revealed in our Agency Issue.

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