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Ad Age Outlook Episode 17: Branding the Unfriendly Skies, NBC's New King and Google Thinks Small

Published on .

Look! Up on your TV! It's an ad campaign for one of the legacy airlines. That's right, Delta is back on the air with a black-and-white spot, voiced by the always soothing Donald Sutherland, trying to make emotional connections with travelers. But why? It seems that the overwhelming majority of passengers make the decision based on two things: price and destination. Besides, will anyone who's ever experienced modern coach-class flying going to buy branding from any airline? Also up for discussion: a look at incoming NBC CEO Steve Burke and an examination of Google's interesting ad-agency hiring practices. Managing Editor Ken Wheaton, TV Editor Brian Steinberg and Agency Editor Rupal Parekh join host Bob Knorpp.

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