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Why Brewers Are Setting Their Eyes on the Hispanic Market: Ad Age Outlook Episode 39

And Why Casey Jones Wants to Change Your Briefs

Published on .

Reporter E.J. Schultz tells host Bob Knorpp that leading brewers, having seen the Census data and growth patterns, are now making a concerted effort to woo Hispanic consumers. And Agency Editor Rupal Parekh talks about Casey Jones' effort to have marketers quit blaming agencies and do a better job outlining clear briefs.



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