Big In Print
Why Brewers Are Setting Their Eyes on the Hispanic Market: Ad Age Outlook Episode 39
And Why Casey Jones Wants to Change Your Briefs
Reporter E.J. Schultz tells host Bob Knorpp that leading brewers, having seen the Census data and growth patterns, are now making a concerted effort to woo Hispanic consumers. And Agency Editor Rupal Parekh talks about Casey Jones' effort to have marketers quit blaming agencies and do a better job outlining clear briefs.
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