Retail Reporter Natalie Zmuda gives host Bob Knorpp the lowdown on Best Buy On, a multichannel effort that includes editorial content spanning everything from how-to videos to gift guides. Can a retailer be a legitimate media channel? Will consumers be able to tell the difference? Do they even care? Agency reporter EJ Schultz offers a look at The BrandLab, a Minneapolis-area diversity effort that seeks to connect local marketers and agencies in the city with low-income high school students. Also, Digital Editor Michael Learmonth gives us a look ahead at this week's Consumer Electronics Show.