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You Can Reach Most of the People Some of the Time: Ad Age Outlook Episode 34

Why CMOs Still Value TV Advertising

Published on .

In conjunction with the TV Issue, TV Editor Brian Steinberg looks at why marketers still like TV. Despite fragmented audiences, it's still the easiest way to find the most people. And, as Director of Information Projects Matt Carmichael tells host Bob Knorpp, the death of TV at the hands of new technology has been greatly exaggerated. In fact, Agency Reporter Kunur Patel points out how viewers are using new media not necessarily to replace TV but to enhance the viewing experience.



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