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Will Digital Overload Your Consumer and Kill Advertising? And Groupon's Attempt to Imitate Zappos: Ad Age Outlook Episode 29

Published on .

Digital Editor Michael Learmonth talks about those 308 million consumers who are getting more and more distracted by the various media that continue to proliferate under advertising's largess. As Edmund Lee wrote in this week's Ad Age, "It's a recursive knot: As advertisers spend more, they extend media's restless tentacles, thus distracting us to the point where marketers have to spend yet more dollars to regain our attention, only then to re-animate media's reach with all its accompanying commotions." Reporter Kunur Patel also joins host Bob Knorpp to talk about Groupon's efforts to keep customers happy the old-fashioned way: with real people taking customer calls.



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