Ad Age Outlook Episode 22: Groupon Gets in the Ad Game, Eco-Friendly Ads and a Look Ahead at 2011

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Super-hot Groupon is entering the ad game, as the news comes on the heels of the social-buying site's rejection of an offer from Google. Groupon needs to grow, so it's turning to old school advertising, including TV spots in the Super Bowl pre-game. Agency Editor Rupal Parekh explains. Retail Reporter Natalie Zmuda details a growing trend in commercial production as more and more marketers are working into their business plans a mandate for greener production standards. Also, Ad Age Editor Abbey Klaassen takes a look at what the year ahead has in store for the media and marketing industries.



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