The Harder Side of Sears; Morgan Spurlock's Product-Placement Takedown; Trying to Make Sense of Jack Griffin's Ouster: Ad Age Outlook Episode 28

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Agency Reporter Maureen Morrison joins host Bob Knorpp to talk about the furor in adland surrounding Sears' agency review. The retail giant is demanding that participants relinquish ownership of materials and ideas they present during the review -- even if they don't win the business. Meanwhile, Media Editor Nat Ives looks into whether Morgan Spurlock's new documentary, "POM Wonderful Presents: The Greatest Movie Ever Sold," will turn product placement into the greasy fast-food of the marketing world. He also tries to make sense of the news that's rocked the publishing world, the ouster of Time Inc. CEO Jack Griffin.



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