International Editor Laurel Wentz talks to host Bob Knorpp about Ogilvy's China practice, designed to help Chinese businesses navigate the American marketplace. TV Editor Brian Steinberg looks at Turner's attempts to make TV ads a little more like the shows they surround. And reporter Maureen Morrison explains how Seattle's Best is hooking up with Second City impov in an attempt to outdo Old Spice.
SUBSCRIBE TO PODCAST.
LISTEN ON iTUNES.