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Ad Age Outlook Episode 25: Socializing the Super Bowl and Combating Counterfeit in China

Published on .

Ad Age TV Editor Brian Steinberg talks about marketers' attempts to take those expensive Super Bowl spots and attach them to social-media campaigns, giving them a little more bang for their bucks. International Editor Laurel Wentz talks about an ad agency's efforts to battle product counterfeiting in China. And Media Editor Nat Ives joins host Bob Knorpp to talk about potential of in-flight magazines -- and the challenges they face.

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