Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Ad Age Outlook Episode 25: Socializing the Super Bowl and Combating Counterfeit in China

Published on .

Ad Age TV Editor Brian Steinberg talks about marketers' attempts to take those expensive Super Bowl spots and attach them to social-media campaigns, giving them a little more bang for their bucks. International Editor Laurel Wentz talks about an ad agency's efforts to battle product counterfeiting in China. And Media Editor Nat Ives joins host Bob Knorpp to talk about potential of in-flight magazines -- and the challenges they face.



Most Popular
In this article: