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Who's Taking a Bite Out of the NewsBeast? Ad Age Outlook Episode 38

Also: Selling the X-Factor and an Asian Invasion

Published on .

Digital Media Reporter Edmund Lee takes us through the performance of NewsBeast after the merger of Daily Beast and Newsweek. The bleeding has slowed, but will enough advertisers jump in? Fast-food reporter Maureen Morrison looks at the rise of Asian fast casual in America as established players expand and new players enter the field to target Americans with more adventurous taste buds. And, finally, TV Editor Brian Steinberg explains to host Bob Knorpp how Fox and Fremantle are selling "The X-Factor" differently than they sold "American Idol."



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