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Why VW and Papa John's Beat You at Twitter: Ad Age Outlook Episode 37

And a Broadcast Upfront Preview

Published on .

Digital Editor Michael Learmonth tells host Bob Knorpp how VW and Papa John had some of the most successful promoted tweets in the past year. (Hint: Product launches do well.) Food Reporter E.J. Schultz talks about the law, labeling and common sense. And TV Editor Brian Steinberg talks about why the upfront might see a double-digit increase this year.



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